Chargers continue to usher in new look, new colors
Coaches and administration aim to bring new logo and color changes to entire campus as time passes
Andy Buss
Issue date: 11/12/09 Section: Sports
In spring of 2008, the college's administration put time and deliberation into deciding on the school's official colors and introducing adequate accent colors to go with the established blue and white. The new horse head logo was also created to replace the "H-bolt" that adorned much Charger paraphernalia.
"The basic objective was to standardize the way the college's name and logo is portrayed with both color and fonts and such things," Associate Vice President of Marketing for the college Chris Bachelder said.
Red and silver came out as the accents of choice and the official Charger blue went from a royal blue to a very specific Pantone-295 royal blue. Athletic Director Don Brubacher said the Pantone incorporates all shades of royal blue and is a bit deeper.
Despite the changes, there simply has not been much use for the new colors as of yet. Brubacher said as time passes and new apparel is needed for the different athletic programs, the new colors and the freshly crafted horse head logo will be used more frequently.
"Over time as we start to change uniforms-probably over the next three or four-you'll see it change a little bit," said Assistant Athletic Director and head women's basketball coach Claudette Charney.
She said her team is in its sixth year of using the same white uniforms, so the necessity of ordering new gear does not come along frequently. When it does, the new look will begin to appear.
"When we need things, the red will start working its way in," she said.
The logo shift has found its way onto a great deal of apparel, but there are still renovations to the basketball court and football field to take place that will come as updates are needed, Brubacher said.
"Those kinds of updates have just been postponed indefinitely," Brubacher said. "I think the thinking is we'll just make those changes when we do work on the court or floor at the time we would anyway."
As Brubacher and Charney pointed out, part of the reason for the slow adoption of the updated color scheme and logo is a common-sense issue of not needing new things at the moment. However, Bachelder said the current tight budget is also at play.
"The basic objective was to standardize the way the college's name and logo is portrayed with both color and fonts and such things," Associate Vice President of Marketing for the college Chris Bachelder said.
Red and silver came out as the accents of choice and the official Charger blue went from a royal blue to a very specific Pantone-295 royal blue. Athletic Director Don Brubacher said the Pantone incorporates all shades of royal blue and is a bit deeper.
Despite the changes, there simply has not been much use for the new colors as of yet. Brubacher said as time passes and new apparel is needed for the different athletic programs, the new colors and the freshly crafted horse head logo will be used more frequently.
"Over time as we start to change uniforms-probably over the next three or four-you'll see it change a little bit," said Assistant Athletic Director and head women's basketball coach Claudette Charney.
She said her team is in its sixth year of using the same white uniforms, so the necessity of ordering new gear does not come along frequently. When it does, the new look will begin to appear.
"When we need things, the red will start working its way in," she said.
The logo shift has found its way onto a great deal of apparel, but there are still renovations to the basketball court and football field to take place that will come as updates are needed, Brubacher said.
"Those kinds of updates have just been postponed indefinitely," Brubacher said. "I think the thinking is we'll just make those changes when we do work on the court or floor at the time we would anyway."
As Brubacher and Charney pointed out, part of the reason for the slow adoption of the updated color scheme and logo is a common-sense issue of not needing new things at the moment. However, Bachelder said the current tight budget is also at play.
Be the first to comment on this story