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Downtown shares blueprints for success; part of cool city program

City of Hillsdale receives $20,000 grant to help develop the city and bridge the gap between downtown businesses and the college

Michael Mayday

Issue date: 10/30/08 Section: News
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The City of Hillsdale received a $20,000 grant to revitalize its downtown area. Administrators are currently working with survey company HyettPalma, Inc., to determine how and when to spend that money.

Local businesses hope the $40,000 plan (the grant plus $20,000 from the city itself) will help them target untapped markets and give students and locals more of what they want. Hyett suggested that businesses find a relationship between the community and the college and amplify it.

"The revitalization plan for the downtown will determine what things we can do better," said Aimee England, manager of Volume One book store. "It'll tell us things to do to make downtown better, one of the things could be to work with the college more, or to have a tailgate for when the College has homecoming."

On Oct. 7, 10 Hillsdale College students comprised a focus group as part of HyettPalma's study. The hour-long survey asked students how often they use downtown Hillsdale's services, such as food, office, service businesses and at what time they're used.

"A good suggestion that came out of the focus group is enhance the linkage and enhance the walking and biking environment," said Doyle Hyett, HyettPalma owner.

Hyett said students like to explore off-campus when they can, and that's when a downtown comes into play: if the downtown opens further to students, its economy will boom. Toward this end, Hyett suggested that new restaurants and bars open until early morning and walking areas should welcome, with plenty of lights guiding the way.

City officials will present explicit plan details at the Dec. 1 meeting, picking about five "top priority" items to implement quickly, said Christine Bowman, the city's economic development director.

"It's a five-year strategic plan for downtown.," she said "It'll tell us what types of businesses downtown needs."

Bowman also said it'll help determine what kind of events can be held and when the best time to hold them is.
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